Starting in 2024 and ending in 2025, iBUYPOWER became the official PC of VALORANT Champions Tour (VCT) Americas, VCT Game Changers North America, and VCT Game Changers Brazil. The sponsorship put iBUYPOWER back into the First Person Shooter (FPS) scene as the headline sponsor.
We had access to the facility in Riot’s Los Angeles campus to film and create content, have PCs inside the Riot arena store, run activations in a booth during the Riot Block Party in their parking lot before live matches.
We also used the VCT branding in a custom “VCT Scale” Gaming PC that was sold on our website as well as retail exclusive partner Best Buy. Most Best Buy locations had custom end caps designed by myself.
The main sponsorship highlight was our PCs being used on stage by each opposing team, in-stream broadcast pans, caster callouts, in-stream branding and the “iBUYPOWER Ace”. To celebrate the iBUYPOWER ACE, a high-skill moment occurs where a single player eliminates all five of the opposing team’s players to achieve victory. For each Ace, iBUYPOWER gave away a free PC. In the first year alone, there were 31 aces with each one becoming a highlight of the night and spotlighted on VCT’s social media.
My contribution:
Project managed with contracted studio BOLD on developing the product trailer for the iBUYPOWER Scale VCT Edition.
Oversaw design of case design, packaging, landing page, social assets, google ads, end cap design, official broadcast graphics, Anime Expo booth experience creative, etc.