This In-Gym Poster ad was created for Twin Cities Community Hospital with intentions to target the younger demographic as opposed to solely the elderly.
I convinced the client to allow a small portion of the advertising budget to target the younger demo to instill a longer lasting ROI with potential patients that would visit the hospital spanning their youth to elder years.

The ad was met with much enthusiasm and buzz as numerous young patients commented to staff about the ad while being admitted.  Ultimately, the client decided to not steer too far from their brand and this Jester style ad was a one shot.
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