This Revolt 2 ad was a one shot 2 page ad in PC Gamer and Maximum PC. The Revolt 2 was a revolutionary small form factor PC that we developed at iBUYPOWER and we wanted to push the idea that buying one of these systems was a smart buy due to the lower price point level for the amount of features and performance PC hardware you receive. The creative tied around zombies as the Walking Dead was a powerhouse with the AMC series and comic being the hottest popular pop culture brand at the time. The other 2 images show the flow of original concepts up to 1st draft.
