I spearheaded the creation and currently enforce the existing iBUYPOWER brand & logo guideline. Our brand is narrowed down to 2 archetypes: the Jester and Hero. The Everything Else Comes Second ad campaign is a very good example of how I envisioned the brand although it predated this guideline. It is always a work in progress and is currently at 30 pages, but here are a handful of slides.
