I spearheaded the creation and currently enforce the existing iBUYPOWER brand & logo guideline.  Our brand is narrowed down to 2 archetypes: the Jester and Hero.  The Everything Else Comes Second ad campaign is a very good example of how I envisioned the brand although it predated this guideline.  It is always a work in progress and is currently at 30 pages, but here are a handful of slides. 
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