Over the last few years, the retail exposure had been steadily growing at iBUYPOWER. Desktops had already been on the standard displays, but I was tasked to mock-up a completely customize-able display area. Utilizing a 12'x6' area, I concept-ed 2 versions to house either 6 or 8 skus. There were further embellishments added such as fully addressable RGB under-glow lighting, bright red painted inside cabinets and prominent iBUYPOWER logo branding.
