Over the last few years, the retail exposure had been steadily growing at iBUYPOWER.  Desktops had already been on the standard displays, but I was tasked to mock-up a completely customize-able display area.  Utilizing a 12'x6' area, I concept-ed 2 versions to house either 6 or 8 skus.  There were further embellishments added such as fully addressable RGB under-glow lighting, bright red painted inside cabinets and prominent iBUYPOWER logo branding.
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