Element CL is a custom liquid cooled case developed in house at iBUYPOWER that features a front panel distribution plate. Aside from creating the packaging, landing page, social assets and google ads, I developed an ad campaign in collaboration with our marketing team around the tagline "A better way to cool" This product launch is the first one we hired BOLD, a 3D production company whom we later on created many product videos across the iBUYPOWER and HYTE brands. In addition to the 3D product video playing in the background, there are two jester style shorts made around this tagline.
Landing Page can be viewed here: https://www.ibuypower.com/gaming-pcs/signatures/element
My contribution on Element CL Project:
Designed packaging, landing page, social assets, google ads, tagline, retail end cap, collaborated with BOLD on product video and stills, photography and cleanup of product photo gallery
Wrote jester ads and acted in one while assisting on filming.